The redesigned Resmed logo
Ascending arcs, inspired by alveolar diagrams illustrating the exchange of oxygen and carbon dioxide as we breathe in and out, serve as the foundation for our evolved brand identity — metaphorically echoing how we help people “rise” to their full potential. Our redesigned logo is bold, optimistic and light with a brighter, more modern color palette that pays homage to our storied heritage.
The lowercase "m" represents the seamlessness of the experiences we deliver as one Resmed beyond just “Med.” This small but mighty shift enables us to be more modern, human and expansive, focused on improving lives through health technologies that people love.
Refreshed brand colors
The Resmed brand colors build upon our legacy palette, continuing to span the spectrum of cool to warm — a journey toward oxygenation, but with added depth, dimension and vibrancy.
Confident and approachable typeface
Our new typography is friendly and bold — balanced with functionality and readability.
People-focused photography
People are at the heart of what we do at Resmed. Moving forward our photography won’t be focused on devices, but rather how everything we do helps to improve the quality of people’s lives
Uplifting graphic expression
A natural extension of the redesigned logo, our set of graphic elements signals upward movement, reinforcing the positive impact we have on people’s lives as they use our products.
